This company was founded by Todd Moses, along with two other co-founders. Estimand offered a unique AI technology for Causal Scenarios, automating causal discovery in semi-structured data. This innovative approach, however, initially raised concerns among potential clients.
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After achieving a technological breakthrough with a team of engineering experts, the problem became one of market acceptance.
The large firms that should employ such technology were afraid that it might open up the company to litigation risk because no one knew what resided in the historic corporate records being stored.
By building a chain of causation structures around semi-structured data, the AI can gain an understanding of complex data and present it to people in an easy-to-read format.
Instead of relying on corporate records, we utilized AI for global economics. The result was the discovery that the price of bananas is a significant economic indicator.
Furthermore, the idea of needing to educate users, along with the issues of the human aspect, was perfected while operating Estimand.